The Queen of YouTube

Natalie Tran
Natalie Tran

Natalie Tran is a 23-year-old Australian whose YouTube videos have accumulated more than 64 million hits for their quirky humor. If you haven’t seen one of them, treat yourself! Her phenomenal success, coupled with the impending death of newspapers, suggests we are about to witness a fundamental transformation in the media environment—and that it’s not easy to predict what the resulting configuration will be like. I don’t mourn for the newspapers; they switched from reporting to commentary many years ago. It’s tempting to blame that on the “advocacy journalism” that emerged in the 1960s. But as the history of reporting on the Russia of Lenin and Stalin makes clear, tendentious and frankly mendacious reporting goes back much further. Then, there were few alternatives. Now, there are many, and people are just beginning to learn how to develop them. Natalie Tran is among the leaders in figuring it out.

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